Even though social media is considered to be a free form of marketing, it should always be kept
In mind that the best things in life are never free. Firstly, In spite of the free promotion that social media offers to business’s it is actually not free, there is a lot of hard work and patience involved in Social Media Marketing. Secondly, there are no magic moves or super-fast marketing techniques; it’s all a part of a big plan. So, social media will never bring in immediate results. Thirdly, SMM can never make up for a flimsy or poor quality of product or service, anyone who says they can promote a bad product on social websites is simply a no-brainer.

If you were able to digest the above truths, read ahead to learn the most effective Social media moves that are guaranteed never to fail:

Move # 1 Be a good listener:

As a business executive one should always watch out for potential clients, they may be in disguise and honestly anyone who seems to be in trouble can be a potential client for any sort of business. It is just about making the right moves and listening carefully.

For Example, Mr. Kim went to New York on a business trip, to his misfortune he had to wait in a queue at the airport for 45 minutes for clearance. While on his wait, he tweeted saying “What a fail trip to NY. Waiting in a queue at the airport for 45 minutes. #wasteoftime101”
The Airport authorities did not respond to his tweet, but a nearby hotel named Rollex tweeted back saying, “Sorry for such a sad start for your NY trip, we hope that the rest of your trip goes exceptionally well.”

Guess what? Mr. Kim did not change his stay during that trip but he made it a point to visit hotel Rollex the next time he came to NY. Not only that, every acquaintance who asked Mr. Kim for a decent place to stay in NY was referred about Hotel Rollex.

Move # 2 Reply to every query:

It is observed that most of the brands online – especially the big ones do not reply to customer queries online. As a result they lose out on potential customers online through social media websites. You should always make it a point to reply to every consumer query, be it yours or theirs.

Some companies due to the fear of defaming themselves delete the customer queries online so as to avoid negative publicity. What they don’t understand is that they can take the same query as a publicity stunt and reply to the complaint saying the company is working on resolving the issue and a private message will be sent to the inbox of the client once it is resorted.

Move # 3 Just be yourself:

As quoted by Oprah Winfrey – “I had no idea that being myself could make me so rich. If I had I would have done it way earlier.”

Always try to stick to your brand image and do not forget your mission statement. This is what makes or breaks a good company from prospering online. Most of the ill-informed business keeps trying various marketing ideas forgetting their own objectives. Just because a publicity stunt worked for a particular company doesn’t mean it will work for you.

Be yourself, devise your own strategies, formulate and stick to your own goals. SMM provides millions and billions of opportunities to MNC’s and Small Scale business alike, for expansion. Just be yourself.