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Best Toys For Tech Filled Christmas 2014



Planning for a great Christmas providing you with the best features to the core? With the big day creeping up all too early, it is crucial to have a look at, and plays with, our pick of the tech toys which are known to be huge hits this Christmas. Having toys like the self-balancing MiP Robot and the interactive My Friend Cayla doll, in addition to other devices such as the VTech Innotab Max tablet and LeapTV games console, it seems that Santa is going decidedly high-tech in 2014.

It's worth mentioning that you'll require an iOS or Android smart-device to have the most out of, or even use, a lot of such toys. But that's latest tech toys for you.

While their parents might have to look until next year to get their hands on the Apple Watch, kids can hop aboard the smartwatch bandwagon this Christmas. Targeted at 5 to 12-year-olds (though it is recommended that it has a limited appeal for the older end of that range), the VTech Kiddizoom Smart Watch reflects plenty to keep young ones dedicated to the core.
Remember that it's no grown-up smartwatch, but the Kiddizoom Smart Watch represents a 1.4-inch touchscreen in addition to a camera for photography and video recording, and microphone for voice recording with rejoicing voice changing features. The product also comes loaded with a range of touchscreen games, and there are more than 50 watch displays to choose from. The watch can also be chosen as an alarm clock, timer, stopwatch or countdown timer.

The quality battery is said to remain for up to two weeks (take that grown-up smartwatches) and is put on charge via micro USB, which is also used to operate a computer and upload your photos and videos. During the tests, it has been identified that the Kiddizoom Smart Watch to be fun and a great way for kids to join in the latest tech trend, after all they've probably already got their own tablet.

For interested, the Kiddizoom Smart Watch is present in blue, pink or white and costs US$60.

Sphero Ollie

The Ollie can attain speeds of 14 mph and is managed via an iOS or Android device

It is the latest app-controlled robot from Orbotix, the makers of the Sphero ball and is probably a faster tubular version which can now come closer to speeds of 14 mph. If you prefer racing a remote control car around the home or garden when you were small, you'll love this, and so will your wards.

To contain an Ollie you'll need an iOS and Android device loaded with the suitable app and it connects via Bluetooth. Players can then control Ollie as it speeds around, manage tricks, and alter the color of its built-in LED. It's been considered to be tough enough to survive bumps and knocks irrespective of speeding around the home or local skatepark.

Removable tires and hubcaps reflect that the Ollie can drive on a diverse range of surfaces, and its USB rechargeable battery is considered to be good for 60 minutes of drive time on a complete charge. Never forget to put it on charge before your kid goes to bed so that you can play while they're asleep.

The Sphero Ollie will be available for you at just $100.

My Friend Cayla

The pretty doll named My Friend Cayla results in a perfect connection to the internet via an iOS or Android smart-device.

My Friend Cayla appears like your typical 18-inch tall blonde doll. But when she begins talking and responding to what you say to it, you get convinced she's perhaps completely different. She's is a communicable smart doll capable of real (if slightly stilted and robotic) conversation and replying to general knowledge questions.

The doll interacts through the internet via an iOS or Android smart-device running the My Friend Cayla app and prefers voice recognition to reflect to what's being said. She's confident of earning millions of phrases and will even look upon the internet (sources deemed age-appropriate) to provide the correct answer to concerns. She can also consider playing a number of games on her app.

When you actually test to see what swear words My Friend Cayla knows, like we had, be alerted for a "That is not appropriate!" reflecting off that's made all the more bizarre for emerging from the mouth (or more accurately belly, as that's where the speaker is) of an 18-inch doll.

You child's irritating new know-it-all best friend will cost $100.

LEGO Fusion

LEGO Fusion reflects physical and digital play in a precise fashion.

You could get into a discussion LEGO really didn't need a tech update, and you'd be right, the little building bricks have a greater appeal now as they have for earlier instances. However, this being 2014, LEGO has expected for release of various aspects perfectly. An ultimate range found is in the seri series of interactive sets, and they're actually quite interesting.

The LEGO Fusion marks each consist of over 200 LEGO pieces and a "capture plate" to have on, this is the key to interactivity. When the base and construction is considered for scannin scanned in using an app for iOS or Android they come to life in a digital world, where they can be played with virtually.

Different sets include ones where users build towns, battle towers or holiday resorts and then complete missions in the digital versions of their constructions on a tablet. Another set sees users build cars which can be taken for a virtual spin in the app.

MiP Robot

Never various types reflect that the MiP Robot can also dance to music, balance things on its tray. Thinking that until the inevitable robot uprising on an overall, robot toys remain the fray to be exciting, and MiP is a perfect instance of this. It's billed as a self-balancing robot pal, and prefers the same mobile inverted pendulum principle to stay active upright as a Segway. Remember that at 10 inches (25 cm) tall you're not supposed to be riding it as well. Maintaining the best profile online. Making a grand foray into the competitive markets will leave you spellbound to the core offering optimum choice offering you increased benefits to the core. All you need is to find the right deals providing with special discounts and free offers in an exact manner that you consider.

Osmo

 Parrot Rolling Spider

 Scalextric ARC One

 Barbie's Color Changing Handbag

 Zoomer Dino Boomer 

 VTech Innotab Max 

 

PHOTOSHOP SHORTCUTS

  • ctrl+A -----------------> Select All
  • ctrl+D -----------------> Deselect Selection
  • ctrl+N -----------------> New Document
  • ctrl+shift+N ----------> New Layer
  • ctrl+Z ------------------> One Step Undo
  • ctrl+alt+Z -------------> Multiple Undo
  • ctrl+shift+Z -----------> Redo
  • ctrl+shift+I ------------> Inverse Selection
  • ctrl+shift+D -----------> Reselect the Last Selection
  • shift+F6 ----------------> Feather
  • ctrl+t --------------------> transform shape / Images
  • ctrl+Backspace ------> Background Colour
  • alt+Backspace -------> Foreground Colour
  • ctrl++ -------------------> Zoom In
  • ctrl-- ---------------------> Zoom Out
  • ctrl+U -------------------> Hue Saturation
  • ctrl+I --------------------> Inverse Colour
  • ctrl+S -------------------> Save
  • ctrl+alt+shift+S ------> Save for Web & Devices
  • ctrl+shift+U -----------> Black & White Image (Desaturate)
  • X -------------------------> To Reverse Colour In Color Palette
  • D -------------------------> To Select Black & White Colour in Colour Palette
  • ctrl+shift+V -----------> Paste On Same Position

Google Play Fails to Filter Unsafe Applications


In spite of the efforts of Google app developers to close an acute hole in its Android OS that permits any app to be spun into a devastating and mind-wrecking Trojan. Programs are reportedly appearing on Google’s app store Google Play with such flimsy facades.

Bitdefender – A world famous Antivirus program has discovered that a huge number of Applications in Google Play have been found containing a “MasterKey” vulnerability threat.

Bogan Botezatu, A Senior E-threat Analyst from BitDefender claims that, “…there is no need to panic, the apps actually contain two copies of PNG files which are part of the game’s UI.”

Although these septic applications are not running a malicious code – this does not mean that they cannot be exploited in future. This bug is actually exposing the Android to overwrite an image file in the package, generally by mistake.

This thing to worry about is, this kind of application should never make it to the Play store. What kind of custom check does Google have that it is missing such high risk applications at Border control.

Free Solution to Google Play’s Miss

This flaw is taken as an oversight my application developers, but whatever be the case, it is highly disturbing. Google Play’s inattention to such applications is evidence enough that we cannot rely on that market for safe products. Google has refused to comment on this story altogether

A Recent Fix has been released by Google for the MasterKey Vulnerability for Android 4.2 and above users. While the users with the latest devices and Android OS may have the fix, but a majority number of users are still using older platforms and devices, the patch is not available to them. 

Free software has been launched by Webroot last week, SecureAnywhere Mobile. This application will address the MasterKey vulnerability in older platforms of Android.

Unholy Triad

Although Google was fast enough to provide a fix for the MasterKey flaw, it still remains to be seen how quickly the fix will reach the Android Users. 

Google, the mobile giants and wireless carriers represent an “Unholy Triad” in the world of Android which prolongs the exposure of user’s to security vulnerabilities claims Randy Abrams, Research Director for NSS Laboratories.

“Not only are the users isolated in outdated versions of Android OS that do not have the most recent security updates, but those with the current versions of Android OS are left in danger for excessively long durations of time,” Randy told TechNewsWorld.

He further suggested that if Upgrades and Updates are not provided in an allocated time frame then penalties or fines should be imposed on the responsible. 

Dumbphones: The Latest Strategy of Facebook!!!

In an answer to befit the problems in developing world countries like India and Brazil, Facebook has unveiled a plan for “Facebook for Every Phone”. This plan is devised to make Facebook available on the technically shy phones as well.

Facebook is already a proud member of the 1.1 billion user’s community and now wants to tap into another 100 million people worldwide who access Facebook from their dumb feature cheap phones.

Previously, Facebook had been seen to make tweaks to its applications to cater to a wide range of iPhone and Android user’s – It had improved mobile access and introduced new advertisement procedures. Now that we reflect on this move we can see, that iPhone and Android market of the world is completely tapped and this leaves budding markets as a new point of focus. 

Facebook has likely spent $70 million to obtain Snaptu. Snaptu is an Israel based app tailoring company which strives to create applications for the most basic of mobile phones. 


Tech World: How to Outrun Competition and Win Target Market



This article is going to talk about how to beat any vendor that is overriding a particular market. There is always a way to beat a dominating seller, but it’s definitely not by chasing that seller from the back – unless you are willing to spend your last buck in trashing the seller. Apple certainly did not beat Microsoft by trying to create a better PC and neither Sun nor Microsoft beat IBM by trying to develop a better mainframe.

There is only one route to beating a seller at what he’s good at – That is by being the first to reach where that particular seller is going or by doing something that the seller is not willing to do for the focal market. The funny part however is that company’s still feel that they can actually outrun giants like Apple, Microsoft or IBM by chasing – These companies fail in an epic fashion but there metal is unbent. 

Why Chasing Almost Never Works

Remember Apple had tried to build a better laptop or desktop in the ‘90s? Rivaling Windows / DOS specifications, but its hardware never sold. Even though its hardware was very fast, it made the mistake of trying to chase Microsoft and honestly never won the battle. Apple had fast laptop and desktop but it was always a step behind Microsoft and Intel. It was chasing so it could never step on the same platform where Microsoft stood, Microsoft was always the first to reach the target market. 

Doing What Others Aren’t Willing to Do


This reminds me of the iPod story - The epic battle between Sony and Apple. Sony had always been able to dominate the market with its Walkman because it already held a lot of media – But Sony never thought about what the people wanted. People wanted ripping to be easy – Ripping being the process of extracting music from a CD and making it readily available to be played on a digital player. As a result, even though Sony made far better looking and smarter MP3 players than Apple in those days, they were rendered almost useless. Getting music on a Sony Walkman became seeming impossible and once you got the music, navigating was like a headache. 

Apple on the other hand played the smart card well and won the race by doing what Sony was not willing to do. Sony never gave light to ripping, while Apple tried to make its iPods easy to use. This is what the market always wanted. Apple simply stole the market from Sony simply by using a business form of martial art to annihilate Sony out of its own dominant territory. 



4 Reasons Why New Content Helps In SEO!!

Fresh content is the base of all SEO techniques. Every SEO expert in the market will put light on this statement by sharing their own personal search engine optimizing experiences, but as a novice you may not be 100% sure why and how new content makes so much difference. Fresh content can actually make or break the situation for most websites; it is difficult to narrow down on the kind of content to put forth which makes SEO strategizing very difficult to new comers. With the amount of content all over the internet rapidly pacing up, people get lost and confused about how to articulate their SEO strategies.

Here are 4 reasons why new content helps in SEO!!

The main reason behind adding fresh content is to have a positive impact on the overall traffic of your website. But if you have more insightful knowledge of why adding fresh content and properly formatted content to your website will impact your SEO strategy will help you in formulating very dynamic and clear cut strategies. 

#1 Latest Content Always Gets Most Views: Most search engines today provide results on the basis of most recent content first. Thus adding fresh content to your website daily will ensure that your website stays high on Page rank and gets more views. 

#2 Search engines always provide relevant and HQ content first: This one is very important; you should not add fresh content to your website for the sake of adding new content. You should add fresh and relevant content to your website, only that which will suit the requirements of your page visitors. Ensure that the information that is added to your website is suitable for your target audience. If you keep posting relevant content, this will help you outclass your opponents and keep your viewers coming back for more information. 

#3 Provides superfluous opportunities for more keywords:  If you keep adding fresh content to your website, this will ensure plenty of opportunities to integrate better and enhanced keywords into your website. The more the keywords the better the chances of generating traffic to your website. Users today are becoming more and more dynamic when it comes to search phrases and keywords, they are constantly implementing new search patterns and certain keywords start to lack strength while others attract more page viewers. Thus new content always adds opportunities to induce keywords from latest market trend. 

#4 Fresh content provides newer and better linking opportunities: Whether you have an internal linking strategy or you are linking to a partner website, fresh content will always expand your linking strategies. It will enable fresh links and side links in your website and smooth flow of traffic from new content to the other. 

5 Secrets to Reaching Your Market Customer

As a business entity, if you are not aware of your target market and their demands is like searching for hope in the dark. You must be sure of which customers you want to reach out to before deciding what mission statement you will spread.

For these above reasons you should start by asking yourself – “Which kind of customer is more likely to buy your product or services?” You should avoid being overconfident even if  your products or services are fit for anyone, still it is important to define the reach of your products to a particular segment of consumers. The more you narrow down on your target market, the better you can strategize your marketing schemes. Customer characteristics such as age, location, income, marital status, employment, habits, lifestyle etc. are crucial elements in defining your market reach.

The next and most important step which is mostly overlooked by a majority of midsized business is to determine which of your target customers are actually looking around for your type of products or services in the market. These are generally known as “in-market” customers. These “-in-market” customers are looking around for similar services or products, just that they are confused about which brand to buy or they have not made up their mind.

Always ensure that you market to that sector, which you think you should be marketing to, as thinking and doing the same thing is totally a different thing. If you do not concentrate on this point, all your marketing strategies can fail and you shall have no growth what to ever. Ensuring this point can guarantee a lot of potential opportunities in your business.

To further enhance your marketing schemes you must ascertain what your target customers are seeking in your products or services. Besides studying your market reach and your customers, study the same for your competitor’s as well. You should always observe the market for intricate details and ask yourself questions and aim to improve the reach of your products in the market. Finding out what customers will react to your type of products and services will help you enhance your marketing strategies.

Thus the 5 Keys to Reaching Your Target Market are:


  • Identifying “in-market” customer.
  • Survey the demands of the customers and what is most important to them.
  • Determine goals which would help make customers choose your products.
  • Devise a proper marketing strategy so at to reach out and connect with your target market. 
  • Implement strategic marketing plans to further narrow down on your desired market and hit the sales.
After you have resolved all the queries above, you should be prepared to see a drastic growth in your market presence. All-in-all, be prepared to tend to inward queries and products and services enhancement so as to keep getting bigger and better. 

5 Reasons Why New Content Makes Your Audience Happy!!

Imagine this scenario, you have launched a new website and finalized all the content and hit the “LIVE!” button. So is this all you have to do? Does this get your website a high page rank? Does this mean that all you have to do is sit and watch as money flows in? The answer to all these questions is a NO! To keep your audience happy, you have to keep your website regularly updated and supply new feeds for the audience to read. If you do not add fresh content to your website, you are simply limiting a person from visiting your website again as he / she will have nothing new to read or discover. Fresh content is what keeps your audience happy. They will have something fresh to read and comment on tomorrow will keep them coming back and sharing interesting page links in their circle. Here are 5 main reasons that new content is always appealing to your audience:

#1 It proves your expertise in the field.

When your page visitors see that fresh content on related subject matter is being delivered to them every day, they understand that your business is an expert in the field and you always have something to offer to them. This gradually turns one time or temporary visitors into permanent happy visitors of your webpage. 

#2 Keeps visitors coming back for latest threads.

If you regularly update and provide fresh content in your website, then your audience is bound to return more often to check for latest additions to your page. This in turn will help you in generating more page views and improve overall performance and page ranking of your website. 

#3 Provides relative information to potential market.

Frequently adding fresh content to your website will ensure that your website is always dynamic and blooming with potential information for your target customers. This will make the website more appealing to the customers and they will spend more time in checking out what you have to offer to them. More information will also mean more idea about your products and services etc.

#4 Turning visitors into market leads.

If you keep adding relevant and useful content to your website, there is a high possibility that your frequent readers will eventually start trusting your icon and want to invest in your company. This is the entire idea about maintaining your website and adding fresh content. This is basically the bottom line of all business. If you are constantly editing, adding and generating more content, they will keep seeing improvements in your products and services and want to risk their money on your business. 

#5 Makes your website a platform for users to meet and interact.

Continuously adding content to a website may also mean that you are updating you website twice or thrice a week. This will provide a good opportunity for target audience to read your threads and post comments which you can later respond to. Thus it creates a platform for B2B or B2C interaction. Your visitors can also share insightful information on social media websites which could generate potential leads in future. 

5 Most Astonishing Facebook Secrets

“Facebook” has become an integral part of most of our lives today. It is a mandatory act that has to be followed just like waking up and brushing your teeth. People feel low when they are unable to access their Facebook pages for various reasons like no bandwidth, faulty computer etc. Checking out other peoples posts and posting reply’s on your wall is like an involuntary reaction now days. This social networking website has become a physical reality, where people can express their emotions like joy, guilt, sadness, envy, love, hate and much, much more. Thus it holds in its folds, many a clandestine facts, here are 5 of the most shocking facts about our beloved social media website – FACEBOOK.

#5 Facebook – Why so blue? 

“Blue is the richest color for me. I can see all of blue,” Mark Zuckerberg told a New York reporter. Mark Zuckerberg is color blind to red and green so blue is the easiest color for him to decipher. Moreover, Facebook has always been very simple and monochromic from the beginning as Mark always wanted his website to be sober and remain as simple as possible.

#4 Iceland rewrote its constitution with the help of Facebook

In the year 2011, Iceland took the daring initiative of rewriting its own constitution subsequent change in Danish constitution by making minimal changes. In this process, the government of Iceland took the help of the most successful media platform in History – “Facebook”.

More than 2/3rd of Iceland’s population is on Facebook. So the council of constitution used Facebook to make changes in its constitution so that citizens of the country could make suggestions, participate in online debates and see the real-time procedures in the process.

#3 More than 80% prostitutes have Facebook profiles

In a research conducted by a professor from Columbia University, Sudhir Venkatesh, he claims that more than 80% of prostitutes in the world are using Facebook as a platform for communication and finding new clients. The professor further states that after Craigslist removed its “adult services” category, Facebook have been the next hibernation point for all prostitutes worldwide.

#2 Add number “4” to the end of any Facebook URL and see the magic

Yes! You will reach the wall of founder of Facebook, Mark Zuckerberg. If you add 4 to any Facebook URL you will be automatically redirected to Zuckerberg’s wall. Though we do not have any idea why Mark took No.4 instead of 1, but he is still the best and forever will be. If you add other numbers to the end of a Facebook URL you will be redirected to the pages of other important people behind Facebook.

#1 Facebook, a place to break up?

In a study conducted recently, 25% of the users had a breakup due to Facebook. Though you may have found your soul mate through the best social media website, but it still poses an imbalanced threat to the relationship status of many a couples. Back in June 2010, there was a survey conducted among 1000 Facebook users out of which 70% were male. This survey stated that 25% of the Facebook populace was actually dumped on Facebook. Another 21% claimed to have found out they had broken up by a simple change in relationship status gesture by their partners.

Web Designing: 6 Tips for a traffic friendly Web Page

There is no magic wand that you will wave over your website to make it attractive to consumers. There is no secret formula to web designing that will make people visit your website again and again, but there are definitely some handy tricks of the trade that you could follow to make all this and more come true. Your website should also be light so that it loads quickly in poor bandwidth and it should also provide necessary content up front.

These handy little tricks will make your website more appealing to people and make them want to read your content and pass the link onto others:

  • Fast Page Load: The key factor in determining steady traffic to your website is how quickly the pages load. No matter what the quality of the internet connection of the reader, they always have more content to read, more images to view and more content to download. Speed is itself a very tragic thing; it is only noticed in its absence. If you follow these tips, your pages will never be slow and this will make readers stay in your website for longer durations. 
  • Short And Informative Pages:  Writing content for a paper is different than writing content for a website. People mostly take an overview of the website first before reading the information provided. Thus, you want to give the readers what they want directly rather than spinning the yarn just like you would do for newspapers. But you should not omit necessary information that some users might want to read.
  • Proper Navigation System for Website: Navigation system of the website is what makes the users stay for long. If the basic link structure of your website is such that people can navigate from one page to the other without much hassle, just like turning a magazine or a newspaper, they will be interested in reading what you have to offer.
  • Small Images: A big mistake most people commit is by uploading shot photos directly to the website without resizing them. If they photos have high quality and large size, they are bound to be heavy and will create immense problems in page load in slow or mediocre internet connections. Keep in mind to resize your images with the help of photo editing softwares before uploading them to your website.
  • Colors Play An Important Role: We should always remember that web pages are for the World to see. Even if a particular page is meant for a particular country to see, it will still be visited by anyone who comes across it. So there should be a proper usage of colors so that it appeals to majority of the people over the world. 
  • Global Content Writing: Due to the global nature of webpages, we should also not forget that even if the content is target specific, it will be accessed by people from all over the world. So one should make sure that common things like currency, date, time, measurement etc. are clearly stated so as to avoid confusion. 
And finally, Contact information is a basic reminder to people that the webpage is actually being administered by a different person. By putting contact details in your website you gain the trust of your readers. It accredits the originality of your content. They can also contact you in case they have any problems or queries. 

Seo Planning For Website Enhancement

As a modern business executive, after you have set your goals and are ready to spread your message through your online website, its time you will want to SEO proof your pages so that they generate traffic to your websites. For this SEO proofing, you need to have an effective SEO plan to get desired results. Make sure that what you aim for is possible and attainable; do not aim for impossible objectives that will not fetch you any outcome and your SEO efforts will be in vain.

A SEO plan is a piece of document that contains your business objectives and set of SEO strategies that you will execute to attain those goals so as to increase visitors to your website and as a result get w potential growth in the revenue of your company.

At first you have to organize your website so that it is all in order. Then you have to induce SEO strategies on those page links for each separate link with different levels of priority. Pages with different levels of priority means those pages which the customers are bound to check first when they visit your website, like Homepage, Products page, Service Page etc. These pages should be optimized for SEO first before going to the less mandatory pages.

Some key elements that should be included in a SEO plan for a webpage are as follows:


  • KEYWORDS: “Keywords” make all the difference to a webpage. They will decide the potential number of visitors that come to your website in near future. Thus the keywords should be apt, and well researched. 
  • META TAGS: There are two kinds of tags in a website; one is HTML and the other “Meta Tag”. For the search engines to generate traffic to your website, keywords and description tags should be optimized first in Meta tags while in HTML, your page title should be optimized with the most important set of Keywords. 
  • PAGE CONTENT: It is the most obvious reason people come to a page. They are looking for pieces of information or they want to know about a certain thing. Make sure your page is filled with sufficient amount of relevant content about your business. 
  • WEBSITE LINKS: These links are the driving force behind Search Engine Optimization. These links should either come from or lead to a website that has relevant content to your business. Otherwise your website will not be SEO friendly and your links may not get indexed properly. 
  • SITE MAPS: Crawlers collect information about page content and links in your websites. They just love sitemaps, as these maps give an overview of the entire infrastructure of your website. 


These are a few things to inculcate in the SEO planning of your website. But, a SEO plan should always be considered a dynamic and ever changing document to keep up pace with the current keyword trends and latest SEO techniques and strategies. SEO plans should be built to attain certain objectives for a website, once those objectives are attained, old strategies should be replaced with new ones to keep your Page Ranking good.

5 Essential Tips To Boost Your Business Traffic

It doesn’t matter what your company sells, even if you into selling consulting sessions or cookies, social media can act as a catalyst in driving fruitful traffic into your business – and it’s not as difficult as it sounds.

Even after the overwhelming display of traffic generation through social media, it’s astonishing to see how some businesses completely overlook the potential of social media. It’s amazing, the impact that social media can have on your business. The golden rule of social media is simple if you disregard it; you will face the same fate as those companies who actually ignore the telephone at the end of the 19th century and the Web when it came into being at the end of the 20th century.

Even if you are starting now, which is probably pretty late – you can still speed up to catch the pace. Here are some of the most helpful tips from our own personal experience that worked wonders in mastering social media marketing for various business concerns:


  • Don’t be embarrassed, Just Start: Writing your first post in a social media website as a business icon may just be as embarrassing as it may look awkward, but the matter of the fact is that you have to start somewhere. Hop into the boat Sandy, and don’t look back. 
  • Patience is Virtue: Social Media is not a magic wand, that you will wave it over your business and the next moment you see your graphs exploding and your sales pitch reaching outside the display screen. You have to hold your horses and keep your calm. Many people we have noticed get too fed up with social media at the start only, you have to remember that social media takes its time. Being patient might as well be fruitful rather than being all sissy and crying about it, just keep trying and be updated.
  • I WILL DO EVERYTHING, or nothing: Another major problem of start-up companies when they indulge in social media is that they try to do everything at once and fail, in epic patterns. Snap back to reality folks, everything needs equal amount of effort and time, if you focus on all social media channels at once, you will probably not be able to focus on anything properly at all. Try to select one channel at a time, like Facebook and hop into the social media network. After your business is prospering on Facebook hop onto another channel or midway through. But remember, not everything at once, one at a time. 
  • Share and care: When you come across a helpful piece of article or advice online, don’t be a miser, share it with everyone on your network. What you may find interesting others will too. This can be a potential traffic generator to your company.
  • A word of gratitude is always well served: What remains true in life is also true on a social networking site. If someone took their time to post on your comment in Facebook, it’s always nice to take the time out to spare some words of kindness like a thank you note or a reply. This will keep the conversation going and make the people come back to see what you have to talk about. 


3 Simple Social Media Moves that Never fail

Even though social media is considered to be a free form of marketing, it should always be kept
In mind that the best things in life are never free. Firstly, In spite of the free promotion that social media offers to business’s it is actually not free, there is a lot of hard work and patience involved in Social Media Marketing. Secondly, there are no magic moves or super-fast marketing techniques; it’s all a part of a big plan. So, social media will never bring in immediate results. Thirdly, SMM can never make up for a flimsy or poor quality of product or service, anyone who says they can promote a bad product on social websites is simply a no-brainer.

If you were able to digest the above truths, read ahead to learn the most effective Social media moves that are guaranteed never to fail:

Move # 1 Be a good listener:


As a business executive one should always watch out for potential clients, they may be in disguise and honestly anyone who seems to be in trouble can be a potential client for any sort of business. It is just about making the right moves and listening carefully.

For Example, Mr. Kim went to New York on a business trip, to his misfortune he had to wait in a queue at the airport for 45 minutes for clearance. While on his wait, he tweeted saying “What a fail trip to NY. Waiting in a queue at the airport for 45 minutes. #wasteoftime101”
The Airport authorities did not respond to his tweet, but a nearby hotel named Rollex tweeted back saying, “Sorry for such a sad start for your NY trip, we hope that the rest of your trip goes exceptionally well.”

Guess what? Mr. Kim did not change his stay during that trip but he made it a point to visit hotel Rollex the next time he came to NY. Not only that, every acquaintance who asked Mr. Kim for a decent place to stay in NY was referred about Hotel Rollex.

Move # 2 Reply to every query:


It is observed that most of the brands online – especially the big ones do not reply to customer queries online. As a result they lose out on potential customers online through social media websites. You should always make it a point to reply to every consumer query, be it yours or theirs.

Some companies due to the fear of defaming themselves delete the customer queries online so as to avoid negative publicity. What they don’t understand is that they can take the same query as a publicity stunt and reply to the complaint saying the company is working on resolving the issue and a private message will be sent to the inbox of the client once it is resorted.

Move # 3 Just be yourself:

As quoted by Oprah Winfrey – “I had no idea that being myself could make me so rich. If I had I would have done it way earlier.”

Always try to stick to your brand image and do not forget your mission statement. This is what makes or breaks a good company from prospering online. Most of the ill-informed business keeps trying various marketing ideas forgetting their own objectives. Just because a publicity stunt worked for a particular company doesn’t mean it will work for you.

Be yourself, devise your own strategies, formulate and stick to your own goals. SMM provides millions and billions of opportunities to MNC’s and Small Scale business alike, for expansion. Just be yourself.

Software-Defined Storage: Happy Networking Solution

Presently all legacy sellers try to sell Software-Defined Storage to potential customers. But as there is eventual growth in every business, these software solutions demand only personal hardware.
Most of the software storage admins today cannot properly define the true nature of Software-defined storage. In general, SdS (Software Defined Storage) can be defined as an elastic, adjustable and compatible form of Software Storage with almost all hardware’s.
The Role of Software-defined Storage
The main purpose of SdS is to extract storage from all hardware’s, consequently making the storage a mutual and freely interchangeable resource. This makes the job of Computing, Networking and Storage very flexible and easily accessible.
Large organizations and IT staff can control the free flow of data in the network with the help of Software-defined Storage. They can manage how data is organized and presented in the network with the help of Software-defined Storage. This enables a much wider perspective for cloud-computing services at very affordable and reasonable rates.
Thus, Software-defined storage actually helps in making the entire networking of data very cost-effective. There is no need of expensive hardware to manage data in organizations due to SDS.

There are some imposters in the market who pretend to offer Software-defined Storage. How can we tell the difference from the same?
  1. Storage software that works with only a particular hardware can never be true SDS.
  2. Just because the software is being sold by a legacy vendor does not necessarily verify the authenticity of the software.
  3. Something that only works as a stimulated storage application is not a Software-defined Storage.
  4. Anything that breaks the fundamental ground rules of storage capabilities is definitely not SDS.
Advantages of Software-defined Storage:
Even though cost-effectiveness of the entire system breaks the ice, there are many other important and significant advantages of using Software-defined Storage. In its best forms, SDS will provide the following features:
  1. Openness: Integrally branded and locked systems do not provide the flexibility of open Software-defined Storage systems.
  2. Pervasiveness: SDS is widely available and compatible with all major protocols.
  3. Data Extraction: SDS helps in segregating data from data control layers.
  4. Disintegrating Compute, Networking and Storage: SDS must be able to protect, replicate and clone data for various uses. An out-and-out Stimulated Storage Application can block file storage. SSA or Virtual Storage Application can also hide the detail of local or remote storage in Virtual machines, thus enabling a higher level of virtualization.

Thus as storage needs to grow, you should think of the route you want to take. Either have your entire system pressurized by fake software storage apps on a biased legacy vendor or have it free from all routines by using Software-defined Storage that lets you cut costs and gives a free flow of data in the network. SDS makes data easily accessible, flexible and manageable.




Top 5 Reasons to Inculcate SMM in Business

Thinking that Social Media Marketing would be a waste of time is one of the biggest blunders committed by business entrepreneurs today. Avoiding Social Media Marketing just because you think it’s simply not your cup of cake or it will be a waste of time may result in missing out on limitless breakthroughs for strengthening your brand, conveying your company message, widening your field of business and boosting your overall sales. Social Media is a great marketing platform which is being tapped by Multinational Companies and Small Scale Industries alike. Don’t get outrun by your competitors, here are some of the most convincing reasons to inculcate Social Media Marketing as your next business strategy:

1st Reason: SMM is lucrative and the most money-saving way to advertise on the Web.

Why will business’s invest lump sum amount of money in Internet Marketing Strategies like Pay Per Click and Banner Ads when they can potentially tap into a network of million customers though social websites like Facebook, Orkut, Pinterent, LinkedIn, Instagram, Twitter etc. for free.

2nd Reason: Tapping into potential customers from all over the world.

This is the beauty and simplicity of the Internet; you do not have to reach customers individually across nations or continents to spread your mission statement. You can advertise worldwide in a matter of clicks. Social media platforms like Facebook and Twitter which are very popular are being used in various regions of the world. These marketing websites reach out of millions of customers with no expense at all.

3rd Reason: Lets you narrow down on prospective customers.

The main objective of marketing strategies is to reach out to prospective customers; this is made easy by various applications and features offered by social media websites. These websites segregate customers by letting them form and join various groups and communities with a similar interest. For example, if you are a Content Writing Company, you can join a group in Facebook related to Content Writing Businesses. This organization helps in establishing an online presence for many companies.

4th Reason: Forming groups and communities.

By joining and forming groups and communities in these social networking platforms, not only does one feel a sense of belonging but you can also acquire immediate assistance from support groups for any business related concerns. Do you require new ideas for a forthcoming product? Ask your followers on Twitter for suggestions! Are you planning to organize an event? You can count on your fan following in Facebook to fill the revenue. Want to spread a new business idea online? Your LinkedIn connections will happily do it for you.
5th Reason: Helps in discovering new partners and associates.



Lastly, social media websites not only make you reach out to potential customers, but they also show ways to meet up with prospective people who might show interest in your business. You can find potential future investors, employees, secondary service providers and sponsors on SSM websites.

These were just the top five reasons to start with. Social Media Platforms have innumerable advantages for all kinds of business. They will help in reaching out to customer, improving relationships, piloting a market research, making others aware of your brand, establishing a sense of authority online, improve page rank by driving traffic to website, keeping a check on the reputation of your concern, getting fresh leads and so much more.


Malware Poses Imbalanced Threat to Software Security

With the World Wide Web becoming increasingly popular in the last century, the problem of Malicious Software’s or Malware is increasing at rocket fast rates. This is nothing to be astonished about as the networking systems today are becoming bigger and more complex. Let’s take a standardized look at the routes of malware programs and what we can do to quarantine it.

The information technology that the world is dependent on today for its smooth running is becoming more interlocked than ever. Dependencies arise due to this inter connection which are impossible to understand. Apart from this, there is software complexity which in turn is leading to a serious extension in software vulnerability and the root of all cause is MALWARE.

Every year new malicious software’s are leaked into the world network and this problem keeps on growing and becoming increasing complex and bigger.

Let’s chalk out the current standing of Malware on the threat chart and the measures me can take to disinfect the system. 

At present, malwares pose a great deal of threat to the networking system as a whole. All the mainstream discussions in relation to malicious software put emphasis on Web malware activities. A good reason behind this is Web based software apps are always an easy target. The problem of direct application downloads from 3rd party websites is leading to a series of malware attacks known as Advanced Persistent Threats (APT). This APT is growing at impossibly fast rates and is posing a great threat to Global Software Security.
There is also a problem of malwertising, meaning bad advertising which is growing at such consistent rates that it is doubling quarterly instead of yearly.

An APT named Zeus has been termed as the biggest malware threat of the century. It is a web originated malware which injects itself into a victim’s pc and steals personal legitimate verification credentials of clients. Banks are facing a huge problem in determining whether their servers are dealing with actual customers or a Malware program impersonating a customer.

Malware programs are not limited to the Web only, they can and will infest in any widespread software program or software. Like Microsoft ten years ago got affected, off recent Adobe programs have been getting nailed by this viral infection. Adobe is doing all it can to improve its Software Security Stance at the moment.

Wishful thinking for securing software 

A long term measure that could be adopted to stop this Malware growth is to build high security software. Malicious programs always need a loophole in the software security to infiltrate the code and inject them into the program. In simplified language malware thrives on broken software’s. To make this move tangible there is a list of 20 exact software bugs that are presently targeted by malwertising and Web based malicious software.

When the bugs and loopholes in the programs are all taken care of, malware authors will have to start from scratch. Though this might seem to be wishful thinking, but this is only the best way out of the monstrous situation we have created for ourselves. Auspiciously, most of the big names like Microsoft; Norton etc. are taking a resolute approach in tightening the security of their software applications. The result being, most of the software’s that are getting launched now days are very secure and less susceptible to malware threats.

New SEO Software in the Market

Search engine optimization or SEO is no longer how it used to be 2 years ago. With the drastic increase in content requirement around the world, Search Engine Giants have come up with various ways to improvise and make data available in bulk without costing the quality of the information being provided. SEO is now not only restricted to manual labor of organizing data, providing the right combination of keyword tailored articles, strategies for link building and laying out websites. Most mainstream companies have come up with products and applications that will help in boosting the process of Page Ranking for a website in the Internet.

SEO Software’s have been coded by various modern companies to resolve the growing outcry in the Content Market for quicker Page Ranking Solutions and to remove the problem of anonymity of many small sector companies.

Internet Anonymity is the worst thing that can happen to an Internet based Business. Being an “Internet Nobody” can harshly effect on the progress of the company as a whole. The Internet is like a huge body of Information in scattered pattern, to find the right information that we need at the right time this information in the Internet has to be organized in a proper format.

Search Engines offer that flexibility of data organization which leads to the successful finding of absolute data related to the keywords that are entered in the search box. There are many factors that determine the order of the search results for a particular set of keywords. This result deduction is done in accordance to the quality of the content and the website it belongs to in respect to the search keywords.

This is where SEO software comes into the scene. There are some software’s which have been designed to pull out the Google stats of most searched keywords in the world. SEO software can also help in analyzing the SEO integrity of a website so as to mark it “SEO friendly” as divergent from black-hat SEO. Some quality SEO softwares help in detecting if the websites have overdone the required level of optimization. In such cases Google issues penalties to such websites. To be an “Internet somebody”, one must avoid such penalties at all costs.

Various SEO softwares can be found all over the internet. Figuratively speaking, these softwares are just too difficult to be overlooked. The internet is filled with them and one just has to try out a few and find the right softwares that will work for their website. Everything comes down to the power of the Search Engine Optimization software, not to forget the main purpose of these applications is to speed up the process of SEO, unlike older and more primitive methods.

Latest News: Seo Updates

Google Penguin 2.0 Update is Live

Effect:

The previous iteration of Penguin would solely investigate the home page of a web site. The newer generation of Penguin goes a lot of deeper and incorporates a extremely huge impact in bound little areas." New penguin was specifically aiming to target black hat spam, however would be a considerably larger impact on spam than the first Penguin and later Penguin updates have had.

Panda Updates:

Google’s Panda Update may be a filter introduced in February 2011 meant to prevent sites with poor quality content from operating their approach into Google’s prime search results. The Panda update was done to enhance the standard of search leads to Google. Panda update conjointly referred to as the farmer update was done to eliminate content farms that provided less user friendly expertise. It used machine language scalability as one of the vital metrics for judgment connection of an online page. All the main focus was remodeled on the user and currently quality content , correct style, correct speed, correct use of pictures and videos, content to ad magnitude relation all mattered a lot of once the Panda update. you would like to optimize your web site for higher clickthrough rate and a less bounce rate.

Penguin Updates:

Google had the penguin update that was a live to regulate net spam. Penguin update had penalized websites that had a spammy backlinking profile and came back a lot of linguistics results. linguistics results were supported the connection between words gift on the search question. Penguin trusty sites original and sensible content, contemporary content, sensible social media presence and quality organic links.

In the Sept 5 the Google Penguin 3 has updated. 0.3% English language has settled. Penguin is that the code name of the google algorithmic program. it's 1st arrived the Gregorian calendar month twenty four 2012. It’s goal is decreasing the ranking of the web site that violate the Google Webmaster tips. This tips are desecrated by victimization black hat SEO techniques like keyword stuffing, cloaking etc. scores of duplicate sites are settled by this update. once it 1st arrived three.1% search question has settled. however currently solely zero.3% has settled. Still it's pretty much dangerous for the SEO. the most effective technique is that solely directory submission will facilitate. It will overcome some harm of web site.

What is SEO?

SEO is the activity of optimizing web pages or whole sites in order to make them more search engine friendly, thus getter higher positions in search results.

Seo is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engine deals with text.

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.
  • SEO stands for Search Engine Optimization
  • SEO is all about optimizing a web site for Search Engines. 
  • SEO is the process of designing and developing a web site to rank well in search engine results. 
  • SEO is to improve the volume and quality of traffic to a web site from search engines. 
  • SEO is a subset of search engine marketing. 
  • SEO is the art of ranking in the search engines. 
  • SEO is marketing by understanding how search algorithms work and what human visitors might Search. 
If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are the most important in SEO.