As a modern business executive, after you have set your goals and are ready to spread your message through your online website, its time you will want to SEO proof your pages so that they generate traffic to your websites. For this SEO proofing, you need to have an effective SEO plan to get desired results. Make sure that what you aim for is possible and attainable; do not aim for impossible objectives that will not fetch you any outcome and your SEO efforts will be in vain.

A SEO plan is a piece of document that contains your business objectives and set of SEO strategies that you will execute to attain those goals so as to increase visitors to your website and as a result get w potential growth in the revenue of your company.

At first you have to organize your website so that it is all in order. Then you have to induce SEO strategies on those page links for each separate link with different levels of priority. Pages with different levels of priority means those pages which the customers are bound to check first when they visit your website, like Homepage, Products page, Service Page etc. These pages should be optimized for SEO first before going to the less mandatory pages.

Some key elements that should be included in a SEO plan for a webpage are as follows:

• KEYWORDS: “Keywords” make all the difference to a webpage. They will decide the potential number of visitors that come to your website in near future. Thus the keywords should be apt, and well researched. 

• META TAGS: There are two kinds of tags in a website; one is HTML and the other “Meta Tag”. For the search engines to generate traffic to your website, keywords and description tags should be optimized first in Meta tags while in HTML, your page title should be optimized with the most important set of Keywords. 

• PAGE CONTENT: It is the most obvious reason people come to a page. They are looking for pieces of information or they want to know about a certain thing. Make sure your page is filled with sufficient amount of relevant content about your business. 

• WEBSITE LINKS: These links are the driving force behind Search Engine Optimization. These links should either come from or lead to a website that has relevant content to your business. Otherwise your website will not be SEO friendly and your links may not get indexed properly. 

• SITE MAPS: Crawlers collect information about page content and links in your websites. They just love sitemaps, as these maps give an overview of the entire infrastructure of your website. 

These are a few things to inculcate in the SEO planning of your website. But, a SEO plan should always be considered a dynamic and ever changing document to keep up pace with the current keyword trends and latest SEO techniques and strategies. SEO plans should be built to attain certain objectives for a website, once those objectives are attained, old strategies should be replaced with new ones to keep your Page Ranking good.