It doesn’t matter what your company sells, even if you into selling consulting sessions or cookies, social media can act as a catalyst in driving fruitful traffic into your business – and it’s not as difficult as it sounds.

Even after the overwhelming display of traffic generation through social media, it’s astonishing to see how some businesses completely overlook the potential of social media. It’s amazing, the impact that social media can have on your business. The golden rule of social media is simple if you disregard it; you will face the same fate as those companies who actually ignore the telephone at the end of the 19th century and the Web when it came into being at the end of the 20th century.

Even if you are starting now, which is probably pretty late – you can still speed up to catch the pace. Here are some of the most helpful tips from our own personal experience that worked wonders in mastering social media marketing for various business concerns:

• Don’t be embarrassed, Just Start: Writing your first post in a social media website as a business icon may just be as embarrassing as it may look awkward, but the matter of the fact is that you have to start somewhere. Hop into the boat Sandy, and don’t look back. 

• Patience is Virtue: Social Media is not a magic wand, that you will wave it over your business and the next moment you see your graphs exploding and your sales pitch reaching outside the display screen. You have to hold your horses and keep your calm. Many people we have noticed get too fed up with social media at the start only, you have to remember that social media takes its time. Being patient might as well be fruitful rather than being all sissy and crying about it, just keep trying and be updated.

• I WILL DO EVERYTHING, or nothing: Another major problem of start-up companies when they indulge in social media is that they try to do everything at once and fail, in epic patterns. Snap back to reality folks, everything needs equal amount of effort and time, if you focus on all social media channels at once, you will probably not be able to focus on anything properly at all. Try to select one channel at a time, like Facebook and hop into the social media network. After your business is prospering on Facebook hop onto another channel or midway through. But remember, not everything at once, one at a time. 

• Share and care: When you come across a helpful piece of article or advice online, don’t be a miser, share it with everyone on your network. What you may find interesting others will too. This can be a potential traffic generator to your company.

• A word of gratitude is always well served: What remains true in life is also true on a social networking site. If someone took their time to post on your comment in Facebook, it’s always nice to take the time out to spare some words of kindness like a thank you note or a reply. This will keep the conversation going and make the people come back to see what you have to talk about.