Why Ubuntu Edge’s fund-raising failure means it’s not dead.

19:47 0 Comments

Just a week back, there was a huge buzz in the tech world talking about the failure of Ubuntu Edge to meet the funding goal in its first fund-raising campaign in Indiegogo. For those who don’t know what Ubuntu Edge is, Ubuntu Edge is a high-end smartphone that runs both Ubuntu Touch (Ubuntu Mobile operating system for Smartphones) and Android, proposed by Canonical Ltd., the parent company of Ubuntu Operating systems. While Ubuntu has already cracked the Computer market in their competition with Microsoft’s Windows, it is yet to start in the smartphone market which is heavily dominated by Apple’s iOS and Google’s open source operating system, Android.
The reason behind the failure of Ubuntu Edge to meet its funding goal can be linked with a lot of factors, primarily, the huge funding goal amount. Canonical pledged to raise a whopping amount of $32 million for the production of first phase of 40,000 units of Ubuntu Edge. But Canonical managed to achieve just $12.8 million (missing more than $19 million) before the campaign ended.
So why did Ubuntu Edge fail in the fundraising campaign – there are few factors that could be directly linked with the failure of Ubuntu Edge’s fundraising. The most important factor is the humongous goal that canonical pledged - $32 million – is too high a product that no one has seen, more importantly for a product that no one wants desperately. No one has seen Ubuntu Edge and no one have experienced it and no one knows how better it is than the current high-end Android devices. May be the current android devices with Quad core and Octa core processors lack Ubuntu Edge’s dual-boot but Why do we need dual OS in one smartphone if we can do everything in the single OS that we have.
The other big advantage of Ubuntu Edge that may woo new buyers is its capability to work like a PC when connected with a monitor and keyboard, but once again such hybrid devices are already available in the market with Asus recently launched such one with Dual operating system Windows and Android, even Ultrabooks serve the same purpose and if that’s too costly for the buyers, Tablets with calling facility is more than enough to meet such a requirement. With all these factors contributing to the failure of Canoncial’s first mission in building a very powerful smartphone, the game isn’t over yet and Ubuntu Edge is not dead.

Ubuntu Touch is all set to debut for smartphones in 2014 and we’ve already seen LG showing interest in Ubuntu Touch to incorporate the OS in their smartphones. When users start using and loving Ubuntu Touch, it may induce them to long for a smartphone from the same company which creates the great OS and this could be a nice factor for the resurrection of Ubuntu Edge and here is one more,  both iOS and Android users have started experiencing boredom with the smartphones that they have and smartphone makers are brainstorming to give them a perfect gadget that they might not hate and that’s where Windows Phones come in and win and that’s where Ubuntu Edge can come. Just a year or two years down the line, If Canonical kicks off one more fund-raising campaign, there is a steady chance for them to achieve it and deliver a very high-end smartphone-cum-PC that everyone might love.

Aarti Informatics lead in development and invention of the industry’s most advanced information technologies.

0 comments: